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Sales AI prompts

The best sales prompts pair the right ask with the right tool. We lean on Claude here because it writes like a human and is superb at objections and coaching, and we note the best tool for each prompt. Every prompt is reusable: just swap the words in [BRACKETS].

Want the full Sales prompt pack?

Get our complete Sales prompt pack (PDF) free: many more prompts for outreach, objections, discovery and closing, each with the best tool to use and a tip on how to reuse it. Pick your level and we will email it over.

Beginner prompts

1. Cold email that gets replies

Best with Claude

Write a short cold email to a [JOB TITLE] at a [INDUSTRY] company. We help companies like theirs [ONE-LINE RESULT, e.g. cut onboarding time in half]. Keep it under 90 words, sound human not salesy, and end with one easy question.

Reuse it: Swap [JOB TITLE], [INDUSTRY] and the result line for each new prospect.

2. Follow-up that isn't annoying

Best with Claude

Write a polite follow-up to a prospect who didn't reply to my email about [OFFER]. Add one new reason to talk (a result, a tip, or a relevant idea) and keep it under 60 words.

Reuse it: Change the new reason each time so your follow-ups never feel repetitive.

3. Turn a feature into a benefit

Best with Claude

Rewrite this feature as a benefit my [TYPE OF CUSTOMER] actually cares about: [PASTE FEATURE]. Give me three versions, each leading with the result they get.

Reuse it: Change the customer type to instantly re-angle the same feature for a new audience.

Intermediate prompts

1. Handle any objection

Best with Claude

A prospect says: "[OBJECTION, e.g. it's too expensive]". Give me three ways to respond that acknowledge their point, add value, and keep the conversation going. Friendly, never pushy.

Reuse it: Paste any objection you hear to get instant, on-brand responses.

2. Discovery question set

Best with Claude

Give me 8 discovery questions to ask a [TYPE OF CUSTOMER] to uncover their real problem before I pitch [PRODUCT]. Order them broad to specific and mark the one I should never skip.

Reuse it: Change the customer type and product to build a question set for any deal.

3. Research-to-opener personalisation

Best with Claude

Here are notes on a prospect: [PASTE COMPANY / ROLE / RECENT NEWS]. Write three personalised email openers that show I did my homework, each under 25 words.

Reuse it: Paste fresh notes for each prospect and keep the same structure.

Expert prompts

1. Full multi-touch sequence

Best with Claude

Build a 5-touch outreach sequence (email + LinkedIn) over 2 weeks for a [JOB TITLE] in [INDUSTRY]. For each touch give the channel, timing, goal, and a short message. We sell [PRODUCT]; our edge is [DIFFERENTIATOR].

Reuse it: Change job title, industry and differentiator to spin up a sequence for any segment.

2. Stalled-deal coach

Best with Claude

Act as a sales coach. Here are my notes on a stalled deal: [PASTE NOTES]. Tell me the likely real blocker, what I'm missing, three questions to ask next, and the single best next step.

Reuse it: Paste any stuck deal to get a fresh perspective.

3. Discovery-call debrief

Best with Claude

Here's my discovery call transcript or notes: [PASTE]. Summarise their goals, pains, budget signals and decision process. Flag the risks and draft a tailored follow-up email.

Reuse it: Reuse after every call: the structure stays, only the input changes.

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