Estate agents live or die by fast, appealing copy, so Copy.ai is our main pick for listings and social posts. We point to ChatGPT for guides, scripts and Q&A, and Jasper for longer brochure copy. Every prompt is reusable: just swap the words in [BRACKETS].
Get our complete Real Estate prompt pack (PDF) free: many more prompts for listings, outreach, social, seller updates and pitches, each with the best tool to use and a tip on how to reuse it. Pick your level and we will email it over.
Best with Copy.ai
Write an appealing property listing for a [BEDROOMS]-bed [PROPERTY TYPE] in [AREA]. Highlight [3 KEY FEATURES], set a warm tone, and end with a call to book a viewing. Under 150 words.
Reuse it: Change the property details to write any listing in seconds.
Best with Copy.ai
Write 3 short social captions for a new listing at [AREA], each with a different angle (lifestyle, price, location), and a call to action.
Reuse it: Change the area and angles for any property.
Best with ChatGPT
Write a friendly follow-up message to someone who viewed [PROPERTY] but hasn't been in touch. Ask for feedback and gently keep the conversation open.
Reuse it: Change the property to follow up after any viewing.
Best with ChatGPT
Write a short, helpful guide to living in [AREA] for buyers: transport, schools, amenities, and the local feel. Warm and honest, under 200 words.
Reuse it: Change the area to build guides for your whole patch.
Best with Jasper
Write brochure copy for a [PROPERTY TYPE] in [AREA]: a headline, a lifestyle paragraph, key features as bullets, and a closing line inviting a viewing.
Reuse it: Change property details for any brochure.
Best with ChatGPT
Write a reassuring weekly update to a seller whose [PROPERTY] is on the market: viewings so far, feedback themes, and the plan for next week. Context: [PASTE].
Reuse it: Paste this week's numbers to send any update.
Best with ChatGPT
Act as a top-performing agent. Outline a listing-presentation script to win the instruction for a [PROPERTY TYPE] in [AREA]: how I'll price it, market it, and communicate, and the questions I'll ask the seller.
Reuse it: Change property and area to prep for any pitch.
Best with ChatGPT
A seller says: "[OBJECTION, e.g. another agent quoted a higher price]". Give me three professional, honest ways to respond that build trust and keep the deal alive.
Reuse it: Paste any objection you hear.
Best with Copy.ai
Build a 3-month plan to become the go-to agent in [AREA]: content themes, post ideas, a mailer angle, and a simple follow-up routine.
Reuse it: Change the area to farm any patch.
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